Zero-Based Budgeting: From 1970s Origins to Modern Use
In the realm of financial strategies, zero-based budgeting (ZBB) stands out for its radical approach: every budget cycle starts at zero, a concept that once seemed as audacious as it was innovative. How did this method, birthed in the 1970s by a Texan utility company, morph into a staple of modern financial management? This article […]
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